Vacant Home Staging for Realtors

Home staging for realtors and brokers are frequently the starting point for educating their clients about the importance of home staging for preparing their client’s house to go on the market.

Successful realtors, builders, and investors know the power of a well maintained and expertly styled house by a Home Staging Expert to secure multiple offers and to sell the listed property for the most amount of money in the shortest time.

Vacant houses that are not properly showcased through home staging, fail to create the emotional appeal necessary to inspire buyers to make offers. A Home Staging Expert inspires potential buyers by staging the home in such a way as to trigger positive emotional responses from the curb through to the backyard.

Realtor’s Client Education

Home Staging for Realtors 101

Experienced home staging professionals have been trained to convert ho-hum vacant houses into buyers’ dream homes. Everything in home staging is centered on creating an emotional appeal to the buyer, showcasing the best features of the home, and diminishing the not-so-good areas.

A vacant home is cold and sterile, makes the house feel smaller, and in some cases can make the house even look abandoned. If a prospective buyer feels the seller is desperate to sell, then this is the reason for them to present a lower offer.

More Than 80 Percent of Realtors® Say Staged Houses Help Buyers Visualize Them as Homes
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A 2019 Report for the National Association of Realtors® says:

  • Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
  • Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Thirteen percent noted that they only staged homes that are difficult to sell.
  • The most common rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent).
  • A median of 10 percent of respondents cited that buyers felt homes should look the way they were staged on TV shows.
  • Thirty-eight percent of respondents said that TV shows which displayed the buying process impacted their business.
    (Quote Source: National Association of Realtors® Research Group)

 

Research by a Home Stager

Home Staging Research by AliciaHome staging research should be performed prior to home staging. This allows an understanding of the specific target market that will be searching for this property based on price range and location of the home.

This research determines the median income of the area and the lifestyle the prospective buyers want to enjoy in a home. Thus, giving home stagers their actual ‘stage to set’ to perfectly align with this lifestyle as they create a ‘standard of living’ in the vacant property.

Statistics Prove that Home Staging Works to Sell Homes Quicker for Higher Profit:

  • Once staged, homes spend an average of 73% less time on the market.

Realty professionals should work in the best interest of their clients. One of those obligations is introducing them to home staging, because of the sheer success of home staging for selling property. 

One of the hosts of Shark Tank, real estate mogul Barbara Corcoran states about home staging, “It used to be an extra, now it’s essential.” 

RESA Video Interview of Shark Tank TV Star and Renowned Real Estate Mogul, Barbara Corcoran Discussing Why Home Staging is a Must

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Home Staging Owner Occupied Furnished Homes

Home Staging houses that are occupied by the owner, with their personal belongings, furnishings, personal décor style, and unique lifestyle is also a necessity. It’s a stressful time for homeowners, while they are still living in their houses, to have their property listed on the market.  Making this process comfortable for them requires a few steps:

Home Staging for Owner Occupied

  • A private consultation, where the professional home stager walks the entire property and provides a checklist of suggestions to consider before staging day. This is often called a Walk & Talk.
  • Homeowners and realtors can take notes and ask questions. The home stager provides detailed recommendations that may include repairs, new paint, removal of certain pieces of furniture or accessories, de-cluttering, and early packing of certain items.
  • A determination of the wants and needs of the client, where the home stager puts together an estimate based on their Wants and Needs Analysis for staging houses. This may simply require rearranging furniture, moving artwork, and staging with homeowner’s accessories.

Home Staging can also mean bringing in new décor accessories as part of the staging package which may include bed linens, lamps, artwork, bath towels, decorative pillows, and various décor items. 

Home Staging an Occupied by Homeowner Refresh

Staging houses occupied by a homeowner doesn’t require displacing a client, emptying a house of its contents, or bringing in a truckload of furniture. Staging houses that are occupied by the owner, when done properly, allows a ‘refresh’ of the homeowner’s property.

Before Staging Refresh  – – –  After Staging Refresh

Irvine Home Living Room BeforeIrvine Home Living Room After

^^ Click and Drag the Center Icon Above to Reveal Before and After ^^

This is accomplished by rearranging furniture, through scale and balance, to showcase each room’s key focal points. This is clearly defining the purpose of each room, promoting a perceived lifestyle, reducing perceived negatives, and creating a perspective of more real estate or ‘space’.

A Home Staging Resource Survey of over 4,200 homes showed that 85% of the staged homes sold for 6 to 25% more money than the un-staged homes.

Bonuses for Realtors

A great bonus for realtors who use home stagers for staging houses is that they are off the hook for addressing sensitive issues regarding the condition of the clients’ home. The home stager skillfully and professionally advises the client of problem areas such as:

home staging realtor bonuses agent says ok

  • Dreary drapes
  • Outdated furniture
  • Uninviting curb appeal
  • Need for paint if rooms are neglected, too dark or too bold
  • Cave-like rooms
  • Outdated overhead lighting
  • Confusing or undefined spaces
  • Offensive pet/smoking odors
  • Cramped living spaces (buyers will choose the house they perceive to be the biggest)
  • Overstuffed closets, pantries and garages
  • Neglected lawns and/or patios
  • Need for deep cleaning
  • A pet plan (removing any evidence of pet before showings, including the beloved pet)
  • Holiday décor (seasonal décor dates the property photos)

Of course, a home stager needs to address these issues positively. The client relationship is critical in any business, and approaching clients delicately about their home condition is vital for achieving the end goal of a house that draws buyers to the property and ultimately making offers.

Working with the client to declutter their home and then artfully rearranging homeowner’s furniture, accessories, and staging with fresh décor items helps to create the emotional appeal needed to have prospective buyers make that offer!

Design Staging 

The design staging process on a property doesn’t begin inside the house. It starts from the curb. Curb appeal and home staging were the two best home improvement projects for home sellers according to a 2014 Zillow survey.

Home Staging Starts from the Curb | then moving to the entryway, extending into the living room, and to the rest of the home – the design staging process must be artfully and skillfully produced to compete with the increasingly high competition on the MLS listings via the Internet. 

Properly trained and certified home staging professionals know how to address all areas of a property.

This includes recommendations to enhance the landscape in the front and backyards, as well as addressing maintenance issues that scream ‘run’ to a prospective buyer. A Home Staging Professional will provide a design staging plan that showcases the entire property. First impressions are critically important when showcasing a home for sale, as buyers form an opinion on each part of a property in the first 15 seconds. 

House Staging or Home Staging

Whether a house is vacant or owner-occupied, home or house staging is necessary to produce results that allow the house to be sold for the most amount of money in the shortest amount of time. 

Vacant home staging requires at least three rooms to be staged, with furniture and décor positioned to reflect a home that welcomes and invites the prospective buyer in. 

Occupied house staging is utilizing the homeowner’s furnishings and décor accessories, defining the use of each room, rearranging and editing furniture, and décor.  Often, a Home Staging Professional will suggest bringing in some new décor pieces to help pull the look together. This may require a piece of art, vases, greenery, fresh towels, bedside lamps, coffee table décor, dining room place settings, or bed linens for a model home look. 

Vacant Home Staging or Owner Occupied & Furnished

House staging, whether in a vacant home or an owner-occupied home, is critical for selling the property to make the most amount of money in the least amount of time.  For those hesitating at the expense of a home staging, the fact is the longer a home remains on the market, the lower the price drops. This is reported by the National Association of Realtors (NAR). Typically the first price drop is more than the initial staging fee.

So let’s take a look Staging Homes Room by Room for Realtors