Research by a Home Stager
Home staging research should be performed prior to home staging. This allows an understanding of the specific target market that will be searching for this property based on price range and location of the home.
This research determines the median income of the area and the lifestyle the prospective buyers want to enjoy in a home. Thus, giving home stagers their actual ‘stage to set’ to perfectly align with this lifestyle as they create a ‘standard of living’ in the vacant property.
Statistics Prove that Home Staging Works to Sell Homes Quicker for Higher Profit:
- Once staged, homes spend an average of 73% less time on the market.
Realty professionals should work in the best interest of their clients. One of those obligations is introducing them to home staging, because of the sheer success of home staging for selling property.
One of the hosts of Shark Tank, real estate mogul Barbara Corcoran states about home staging, “It used to be an extra, now it’s essential.”
RESA Video Interview of Shark Tank TV Star and Renowned Real Estate Mogul, Barbara Corcoran Discussing Why Home Staging is a Must
Home Staging houses that are occupied by the owner, with their personal belongings, furnishings, personal décor style, and unique lifestyle is also a necessity. It’s a stressful time for homeowners, while they are still living in their houses, to have their property listed on the market. Making this process comfortable for them requires a few steps:
- A private consultation, where the professional home stager walks the entire property and provides a checklist of suggestions to consider before staging day. This is often called a Walk & Talk.
- Homeowners and realtors can take notes and ask questions. The home stager provides detailed recommendations that may include repairs, new paint, removal of certain pieces of furniture or accessories, de-cluttering, and early packing of certain items.
- A determination of the wants and needs of the client, where the home stager puts together an estimate based on their Wants and Needs Analysis for staging houses. This may simply require rearranging furniture, moving artwork, and staging with homeowner’s accessories.
Home Staging can also mean bringing in new décor accessories as part of the staging package which may include bed linens, lamps, artwork, bath towels, decorative pillows, and various décor items.
Home Staging an Occupied by Homeowner Refresh
Staging houses occupied by a homeowner doesn’t require displacing a client, emptying a house of its contents, or bringing in a truckload of furniture. Staging houses that are occupied by the owner, when done properly, allows a ‘refresh’ of the homeowner’s property.
Before Staging Refresh – – – After Staging Refresh
^^ Click and Drag the Center Icon Above to Reveal Before and After ^^
This is accomplished by rearranging furniture, through scale and balance, to showcase each room’s key focal points. This is clearly defining the purpose of each room, promoting a perceived lifestyle, reducing perceived negatives, and creating a perspective of more real estate or ‘space’.
A Home Staging Resource Survey of over 4,200 homes showed that 85% of the staged homes sold for 6 to 25% more money than the un-staged homes.
Bonuses for Realtors
A great bonus for realtors who use home stagers for staging houses is that they are off the hook for addressing sensitive issues regarding the condition of the clients’ home. The home stager skillfully and professionally advises the client of problem areas such as:
- Dreary drapes
- Outdated furniture
- Uninviting curb appeal
- Need for paint if rooms are neglected, too dark or too bold
- Cave-like rooms
- Outdated overhead lighting
- Confusing or undefined spaces
- Offensive pet/smoking odors
- Cramped living spaces (buyers will choose the house they perceive to be the biggest)
- Overstuffed closets, pantries and garages
- Neglected lawns and/or patios
- Need for deep cleaning
- A pet plan (removing any evidence of pet before showings, including the beloved pet)
- Holiday décor (seasonal décor dates the property photos)
Of course, a home stager needs to address these issues positively. The client relationship is critical in any business, and approaching clients delicately about their home condition is vital for achieving the end goal of a house that draws buyers to the property and ultimately making offers.
Working with the client to declutter their home and then artfully rearranging homeowner’s furniture, accessories, and staging with fresh décor items helps to create the emotional appeal needed to have prospective buyers make that offer!
The design staging process on a property doesn’t begin inside the house. It starts from the curb. Curb appeal and home staging were the two best home improvement projects for home sellers according to a 2014 Zillow survey.